Privacy Policy
Copyright © by pewag Schneeketten GmbH. All rights reserved, worldwide.
This website and webshop is operated by pewag Schneeketten GmbH, Gaslaternenweg 4, 8041 Graz (‘we’ or ‘us’). This notice describes how we, as the data controller, process your personal data in connection with this website and webshop.
This privacy statement was last updated on 14 October, 2024.
In this privacy statement, we explain what we do with the data we collect from you via this website and/or webshop. We recommend that you read this document carefully. We meet the legal requirements when processing personal data. This means, among other things, that:
- We clearly state the purposes for which we process personal data. This is done through this privacy statement.
- We aim to limit our processing of personal data to only that personal data which is required for legitimate reasons.
- We will first obtain your explicit consent if this should be necessary to process your personal data.
- We take appropriate security measures to protect your personal data and also require this of parties that process personal data on our behalf.
- We respect your right to information, correction or deletion of your personal data.
If you have any further questions or would like to know what personal information we hold about you, please contact us at dataprotection(at)pewag.com.
1. Purpose, data and retention period
We process personal information for a number of purposes related to our business, including the following.
1.1 Contact – by phone, post, email and web formats
As soon as you contact us by phone, email or contact form, we process your data.
For this purpose, we process the following data:
- First name and surname
- Account name or pseudonym (for B2B customers only)
- Email address
- Telephone number
- IP address
- Geolocalisation data
- Attachment of documents
- Any information you voluntarily provide to us
The legal basis
The data processing is carried out on the basis of our legitimate interest in communicating with webshop users (Art. 6 para. 1 lit. f GDPR).
Data recipients
Your personal data will be processed by our responsible departments, such as IT and customer service, in accordance with the applicable data protection regulations, which they require to achieve the above-mentioned purpose.
We also forward your personal data to external service providers who support us in performing our activities; e.g. our e-commerce tool (WooCommerce, hosted by Lorem Ipsum – Graz, Austria) and content management system (WordPress, Lorem Ipsum – AT). These service providers act as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
Transfer to third countries
No data transfer takes place to countries outside the EU and the EEA.
Retention period
We delete or anonymise your personal data as soon as it is no longer needed for the purposes for which it was collected and processed, and provided that no other legal obligations require further storage.
Data required for commercial or tax law reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings will be stored until the corresponding statutory retention periods or limitation periods have expired or the proceedings have been legally concluded.
1.2 Registering an account
As a Serea dealer, you can optionally create a B2B account. To do this, you must register. All registrations are manually approved by one of our employees. Registration is intended for B2B customers only and consumer registrations will be rejected.
The information required for registration is clearly marked as a mandatory or optional field. We process this information to show you the right products at the appropriate prices, and you can also order via your account.
For this purpose, we process the following data:
- First name and surname,
- account name or pseudonym and company
- name data as well as VAT number
- Home or other physical address, including street name and city/town name
- Telephone number
- Email address
Legal basis
The processing of data that you voluntarily provide to us is based on your consent in accordance with § 107 TKG and Art. 6 para. 1 lit. a GDPR.
The processing of data that needs to be stored for commercial or tax reasons is based on Article 6 Abs. 1 lit. c GDPR.
Data recipients
Your personal data will be processed by our relevant departments, such as IT, customer service and accounting, in accordance with the applicable data protection regulations, which they require to achieve the above-mentioned purpose.
We also forward your personal data to external service providers who support us in performing our activities; e.g. our e-commerce tool (WooCommerce, hosted by Lorem Ipsum – Graz, Austria). These service providers act as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
Transfer to third countries
No data transfer takes place to countries outside the EU and the EEA.
Retention period
Your data is stored in our B2B shop (Shopware) until you delete your account. If you cancel your user account, your data will be deleted from this account. The user is solely responsible for backing up data in the event of cancellation before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
Data required for commercial or tax law reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings will be stored until the expiry of the corresponding statutory retention periods or limitation periods or the legally binding termination of the proceedings.
Revocation
You have the right to revoke your consent to the processing of your personal data at any time. The revocation can be sent to us informally by e-mail – dataprotection(at)pewag.com. The legality of the processing carried out until the revocation remains unaffected.The legal basis for storing this data is provision of our services as part of contract fulfilment.
1.3 Orders
As soon as you place an order in our webshop, we process your data in order to execute this order.
For this purpose, we process the following data:
- Your email address
- Whether you are a private or business customer
- Name or company name
- A home or other physical address, including street name and city/town name
- Country
- Browser type
- IP address
The legal basis
Data processing is necessary for the conclusion and fulfilment of online purchase contracts (Art. 6 para. 1 lit. b GDPR) and for the fulfilment of legal storage obligations (Art. 6 para. 1 lit. c GDPR).
Data recipients
Your personal data will be processed by our relevant departments, such as IT, customer service and accounting, in accordance with the applicable data protection regulations, which require them to achieve the above-mentioned purpose.Payment methodWe also forward your personal data to external service providers who support us in the fulfilment of our activities; e.g. our e-commerce tool (WooCommerce, hosted by Lorem Ipsum – Graz, Austria), banking institutions, payment providers (Adyen, NL), and logistics partners. These service providers act as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
We also forward your personal data to external service providers who support us in fulfilling our activities; e.g. our e-commerce tool (WooCommerce, hosted by Lorem Ipsum – Graz, Austria), banking institutions, payment providers (Adyen, NL), and logistics partners. These service providers act as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.[…]
Transfer to third countries
There is no data transfer to countries outside the EU and the EEA.
Retention period
The data that we process with your order will be stored for the period required by law, provided that statutory retention requirements do not preclude deletion and we do not need the data in individual cases to defend or enforce legal claims.
The data associated with your order and the specific transaction will be stored for a period of seven years in accordance with the statutory retention periods.
The data required for commercial or tax reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings will be stored until the corresponding statutory retention periods or limitation periods have expired or the proceedings have been legally concluded.
1.4 Newsletter
On our website, you have the option to subscribe to our newsletter. This is 100% optional, free of charge and can be cancelled at any time.
For this purpose, we process the following data:
- Your email address
- Your first name
The legal basis
Your email address is processed on the basis of your consent in accordance with Section 107 of the German Telecommunications Act (TKG) and Article 6(1)(a) GDPR.
After you have cancelled your subscription to the newsletter, your declaration of consent will continue to be stored on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) for the fulfilment of legal storage obligations or for the defence against or enforcement of legal claims.
Data recipients
Your personal data will be processed by our responsible departments, such as IT and marketing, in accordance with the applicable data protection regulations, which they require to achieve the above-mentioned purpose.
We also pass on your personal data to external service providers who support us in fulfilling our activities; e.g. Brevo (DE). These service providers act as contract processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
Third country transfer
There is no data transfer to countries outside the EU and the EEA.
Retention period
Your cancellation of the newsletter is automatically noted in the newsletter database. We will delete your personal data immediately, unless legal retention obligations prevent the deletion and we do not need the data in individual cases to defend or enforce legal claims.
Data required for commercial or tax law reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings will be stored until the expiry of the corresponding statutory retention periods or limitation periods or the legally binding termination of the proceedings.
Revocation
You have the right to revoke your consent to the processing of your personal data at any time. The revocation can be sent to us informally by e-mail – dataprotection(at)pewag.com. The legality of the processing carried out until the revocation remains unaffected.
1.5 Generation and analysis of statistics to improve the website and/or web shops
If you have given your consent, the following web analysis tools are used on this website and/or web shop with the use of cookies to analyse and improve the performance of our website and/or web shops, including the evaluation of your pseudonymous use of the website and/or web shops and the generation of reports on website and/or web shop activities:
Google Analytics 4:
Google Analytics 4 is a web analysis service provided by Google LLC, headquartered in the United States. The controller for users in the EU, the EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’). More info.
For this purpose, we process the following data:
During your visit to our website, your user behaviour is recorded in the form of ‘events’. Events can include:
- Page views
- First-time visit to the website
- Start of the session
- Websites visited
- Your ‘click path’, interaction with the website
- Scrolls (whenever a user scrolls to the bottom of the page (90%))
- Clicks on external links
- Internal search queries
- Interaction with videos
- File downloads
- Ads viewed/clicked on
- Language setting
The following is also recorded:
- Your approximate location (region)
- Date and time of the visit
- Your IP address (in abbreviated form)
- Technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
- Your internet provider
- the referrer URL (via which website or advertising medium you came to this website)
- Purposes of processing
Type of processing
We use Google Signals. This means that Google Analytics collects additional information about users who have activated personalised ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.
The legal basis
The data processing is carried out on the basis of your consent in accordance with § 107 TKG and Art. 6 para. 1 lit. a DSGVO.
Data recipients
Your personal data will be processed by our responsible departments, such as IT and marketing, in accordance with the applicable data protection regulations, which they require to achieve the above-mentioned purpose.
We also forward your personal data to external service providers who support us in the fulfilment of our activities; e.g. digital marketing agencies. These service providers work as processors and process the data exclusively in accordance with our instructions and the applicable data protection regulations.
In addition, the data is also processed by the following web analysis services:
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor in accordance with Article 28 of the GDPR)
- Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA,
- Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA,
Third-country transfer
No data transfer takes place to countries outside the EU and the EEA, neither in our internal data processing nor in the external data processing by our processors.
On the other hand, when using Google Analytics 4, the data collected by means of cookies is usually transferred to a Google server in the USA and stored there. In order to ensure an adequate level of data protection here as well, the following protective measures are applied:
- On 10 July 2023, the European Commission adopted its adequacy decision for the United States. Google LLC is certified under the EU-US Privacy Framework. Since Google servers are located worldwide and a transfer to third countries (e.g. to Singapore) cannot be completely ruled out, we have also concluded the EU standard contractual clauses with the provider.
- With Google Analytics 4, the anonymisation of IP addresses is activated by default. Due to IP anonymisation, your IP address will be truncated by Google within the area of member states of the European Union or the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the United States and truncated there. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google, according to Google.
Retention period
The data we generate and send that is linked to cookies is automatically deleted or anonymised after 14 months. The maximum lifespan of Google Analytics cookies is 2 years.
Data that has reached the end of its retention period is automatically deleted or anonymised once a month.
Data required for commercial or tax law reasons or for the assertion or defence of legal claims and their enforcement in official or judicial proceedings will be stored until the corresponding statutory retention periods or limitation periods have expired or the proceedings have been legally concluded.
Revocation
You can revoke your consent at any time with effect for the future by accessing the cookie settings [INSERT THE LINK TO THE SETTING OPTIONS OF THE CONSENT TOOL HERE] and changing your selection there. The legality of the processing carried out on the basis of the consent until revocation remains unaffected.
You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser to reject all cookies, this may result in a reduced functionality of this and other websites. You can also prevent the collection of data generated by cookies and related to your use of the website (including your IP address) to Google and the processing of this data by Google by
- do not give your consent to the setting of cookies or
- download and install the browser add-on to disable Google Analytics HERE.
For more information about the terms of use and privacy policy of web analytics providers, please visit:
- Google Analytics and Google: https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=en
2. Cookies
This website uses cookies. A cookie is a small text file that can be stored on your computer when you visit a website. The cookies are used to provide the users with additional website functions. They may be used, for example, to make it easier for you to navigate a website, to enable you to continue to use a website where you left off, and/or to store your preferences and settings when you return to the website. Cookies cannot access, read or modify any other data on your computer. Most cookies on this site are ‘session cookies’ that are automatically deleted once you leave our site. ‘Persistent cookies’, on the other hand, remain on your computer until you manually delete them in your browser. We use such persistent cookies to identify you when you return to our site. If you wish to manage cookies on your computer, you can set your browser to notify you when a website wants to store cookies. You can also block cookies or delete those that have already been stored on your computer. For more information on how to do this, please refer to your browser’s ‘Help’ function. We would like to point out that blocking or deleting cookies may affect your online experience and you may not be able to use all the features of our website. To find out more about our cookie policy, click here.
3. data processing and storage
We take all possible measures to ensure that your data is stored securely and that unauthorised access to the data is not possible. All collected information is stored on our own servers or on those of partners who are obliged to maintain the same appropriate level of data protection.Ihr „Klickpfad“, Interaktion mit der Webseite
4. Your rights in relation to data processing
In principle, you have the right to information, correction, deletion, restriction of processing, data portability, revocation of consent and objection.
If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can file a complaint with the relevant national supervisory authority.
- The list of the respective national supervisory authorities can be found at: https://www.edpb.europa.eu/about-edpb/about-edpb/members_en .
- In Austria, this is the Austrian Data Protection Authority (https://www.dsb.gv.at/kontakt).
You can contact us using the following contact details:
- pewag International GmbH, Gaslaternenweg 4, 8041 Graz
- dataprotection(at)pewag.com
Where to Find Us in 2025 !
2025 is shaping up to be an exciting year full of amazing events, and we’re thrilled to have the chance to meet you at one of the many fairs and festivals! We’ll be attending a variety of events and can’t wait to showcase our products live. Stop by and discover the latest in mobility innovation!
